How soft drink brands are tackling packaging sustainability
By Rebecca - 1 year ago

How soft drink brands are tackling packaging sustainability

Published on: April 11, 2018

Sustainable packaging has been a significant focus for brands across the globe as the necessity for businesses to reduce their carbon footprint continually increases. It is estimated that at least 8 million tons of plastic goes into the ocean each year, and there is now more microplastic in oceans than the number of starts in the Milky Way.

Government initiatives and proposals have been highly publicised in recent months, with a suggestion made by Environment Secretary, Michael Gove, that plastic straws could be banned, as well as the announcement that a bottle deposit scheme will soon be implemented in the UK that provides consumers with a small cash back to return their bottles and cans in an effort to encourage further recycling.

Alongside these government initiatives, countless manufacturers are investing a great deal of money to ensure that their footprint is as low as possible. Below we will outline just some of these manufacturers, for whom packaging is an essential part of their product, and how they are tackling plastic pollution.

Soft drinks sustainable packaging


Since 2007, the Coca-Cola company has been working tirelessly to reduce the amount of packaging material they use within their products, as well as developing innovative new packaging using plant-based materials. They have already achieved a great deal, with every aspect of their packaging 100% recyclable, as well as raising awareness of the importance of recycling to consumers worldwide.

They have set numerous goals for the plastic use that are to be achieved by 2020, these include, reducing the amount of materials in their product packaging by 25% and using 40% renewable or recycled materials in their packaging.

Learn more about Coca-Cola’s sustainability efforts here.


Pepsi manufacturer, Pepsico, are also endeavouring to reduce the environmental impact across all products. This includes promoting recycling initiatives, ensuring their packaging is recyclable as well as reusing, recycling or recovering as much waste as they can from their production facilities.

Pepsico are also dedicated to reducing the amount of air pollution that the simple task of transporting plastic bottles to their production facilities can bring. They have implemented their own ‘blow-moulding process’ which produces the P.E.T bottles used in Pepsi products; in doing this they estimate that they reduce the amount of transport required by 624,000 miles each year, and ultimately drastically reducing the air pollution that goes hand in hand with vehicles.

Read more about Pepsico’s sustainability efforts here.

Red Bull

Red Bull is dedicated to ensuring that their carbon footprint is drastically reduced across the lifecycle of each can. The weight of each can now significantly lighter than they have been in previous years and the brand continues to ensure that its product is 100% recyclable, as this uses 95% less energy than producing a new can would take. ‘Wall-to-wall production’ also provides outstanding results, saving an estimated 9,687 tons of CO2, by manufacturing red bull cans and filling them on the same site.

Read more about the initiatives that Red Bull is undertaking to ensure packaging sustainability here.

Here at Forrest Fresh Foods it is a privilege to work alongside some amazing brands and manufacturers who are committed to tackling environmental issues. Through their efforts they help businesses throughout the globe supplying their product to also reduce their carbon footprint.  Take a look at some of the soft drinks brands we supply and place your order today.